Web Design for Tradesmen: Websites That Get UK Trades the Phone Call

A 30-point checklist in five groups. Print it and tick it off against any quote you get. For the reasons behind each point, read our tradesman website checklist.

Calls and quotes

1. Tap-to-call button in the header of every page.
2. WhatsApp link for photos and quick questions.
3. Quote form asking for postcode, job type and urgency.
4. Photo upload on the quote form.
5. Emergency call-out number, if you offer one.
6. Opening hours, stated plainly.

Trust

1. Your registration numbers (Gas Safe, NICEIC, NAPIT, FENSA) as text.
2. A link from each number to the scheme's own checker.
3. Your insurance statement (public liability, the amount you hold).
4. Reviews customers can verify: a link to your Google or Checkatrade profile, never stars pasted as text.
5. Real job photos, before and after.
6. Your name and face. People let a person into their home, not a logo.

Local reach

1. A page or section for each service you sell.
2. The towns and postcodes you cover.
3. Your Google Business Profile linked from the site.
4. LocalBusiness-style details: trading name, area served, phone.
5. A note of travel limits or call-out zones.
6. Prices or "from" rates where you can give them.

Speed and mobile

1. Loads fast on a phone with a weak signal.
2. Buttons big enough for a thumb.
3. Images compressed and sized properly.
4. No pop-ups that hide the phone number.
5. Readable text without zooming.
6. Accessible contrast and labels.

After launch

1. Google Search Console set up.
2. Google Analytics 4 counting calls and form sends.
3. A privacy notice and cookie consent.
4. Backups and security updates.
5. Someone who can edit prices and photos (you, through the editor).
6. A plan for asking every customer for a review.

A plumbing site is judged in the first ten seconds of a leak. The call button goes first; the emergency line, if you run one, sits beside it with honest hours. Your Gas Safe ID belongs in the header area, not the footer, because heating customers look for it. Then one page each for boilers (installation, servicing, the brands you fit), bathrooms, and emergency repairs, plus a page for landlords: under the 1998 regulations a landlord needs a gas safety check every year, and a page that offers the Landlord Gas Safety Record by name catches that repeat work.

Builders win on proof of finished work. Galleries sorted by job type (extensions, loft conversions, kitchens) beat one long photo stream, and stage photos showing foundations, steel and first fix reassure people that the hidden work is done properly. Explain how quoting works: whether you survey for free, how long a written quote takes, and how payments are staged. Show TrustMark or Federation of Master Builders membership only if you hold it.

• Heating engineers: boiler brands, service plans, Gas Safe details.
• Locksmiths: response times by area, lockout prices.
• Painters and decorators: room-by-room galleries, colour consultations.
• Landscapers: seasonal services, design-and-build galleries.
• Cleaners: recurring bookings, areas, insurance.
• Removals: quote forms by property size and distance.

Only where you can write something true about that town: jobs you have done there, how quickly you reach it, the housing stock you work on. Copies of one page with the town name swapped are ignored by Google, a lesson we learned on our own site. Two genuine town pages beat twenty clones.

Your logo or van livery, the list of services, the towns you cover, your registration numbers, 10–20 photos of real jobs, links to your review profiles, and your insurance details.

Yes, as add-ons: a booking system from US$1,800 (≈ £1,359) for fixed slots such as boiler services, and online payments quoted in the proposal through the provider you choose.

AI answers about trades lean on structure and verifiable details, such as badges and registration numbers. We give each service a clear page, mark up your questions with FAQ schema and put your registration details in text that search engines and AI assistants can quote. That improves your chances; it guarantees nothing.

Three months of free maintenance: a monthly health check, security updates, fixes to our own work and up to 30 minutes of edits a month. After that, care is optional; nothing renews by itself.

We have no UK trades client sites to show. You can browse our design concepts, each labelled as a concept and not a client site, and the builds we run ourselves. We will never present a concept as a client.